On slower days, it’s not unusual to see the owner with a longtime customer downtown, walking to a local eatery for lunch and conversation. In addition to the new undergraduates streaming into the store looking for just the right pair of shoes, the same habitues who frequented the store when it launched still stroll in, put down their handbags, and catch up with Katie.
That personal touch has inspired a devoted following. Her stylists don’t force their aesthetics on customers they engage in conversation, and craft looks together.
That obsession with providing a welcoming, personalized experience for everyone who comes through the doors of Cheeky Peach grounds the boutique’s success. But our customer service can never, ever change.” “I tell all my employees, the clothing and accessories can change,” she relates during a phone conversation. If the fashions have evolved since 2010, her founding values haven’t. With fondness she recalls opening her doors and realizing many Athenian women shared her needs. To marry the two in a single place would create the best of possible worlds for shoppers like her. She could shop for the latest styles at intown venues, yet her experiences lacked warmth and familiarity. Foley-Jacobs quickly discerned a niche that Cheeky Peach filled. “We knew we’d come back someday.”Īt 27, she and her husband returned to Athens. “It’s a special, magical place,” she tells me. But Athens was always in their rearview mirror. After graduation, they embarked on a new life together, living along the Eastern Seaboard for a few years. A member of University of Georgia’s equestrian team, she met her husband, a baseball player, in college. Like many who start businesses here, she first came to Athens as an undergraduate. What has endured is the ethos she endowed her shop with - trend-forward sensibility combined with Southern hospitality.įoley-Jacobs forged that vision with the Classic City in mind. She features more brands now, and serves an increasingly diverse clientele.
Foley-Jacobs’s shop on Clayton Street now occupies twice the space of the original site. Fashion as fast as a minute on Madison Avenue, an experience as familiar as catching up with good friends over drinks: that was the vision animating Cheeky Peach.Ī decade later, a lot has changed. More importantly, her well-heeled clientele would enjoy a shopping experience unlike any other. Her boutique would cater to fashion-forward Athenians, offering them styles hard to find in other local venues. When Katie Foley-Jacobs founded Cheeky Peach ten years ago, her formula was simple.
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